Published on 01 August 2012 by Mike Brown in Brainzooming
A couple of years ago, I was facilitating an idea generation session with an internal client recently demoted into a marketing management job. We were providing strategic help to develop the marketing plan for his new product line. His unwillingness to productively participate, a refusal to consider anyone else’s ideas, and his negative management style during the idea generation session made it clear there was no assistance he would accept.
